Start with the “WHY”!
The key to success – A SUCCESSFUL STRATEGY – is to start from the inside out: Start with the vision and end up with the product.
Only when you know “WHY” you are doing what you do, you will succeed. When you know the purpose of your business and you have a vision and believe in what you do you will be able to enthusiastically convey that believe onto both – your employees and your guests and inspire them.